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Welcome to Bilbao! This vibrant city in the heart of the Basque Country is celebrated for its unique blend of modern architecture and rich cultural heritage. Explore the stunning Guggenheim Museum or wander through the charming streets of Casco Viejo, the historic Old Town. Whether you’re drawn to its dynamic art scene, scenic riverfront, or bustling markets, Bilbao promises an unforgettable incentive trip filled with exploration and discovery. Join us as we highlight the top incentives in Bilbao and inspire your next visit to this captivating city!
Top Incentives in Bilbao
Take a Food Tour

Foodie? Then this will be one of the top incentives in Bilbao for you! Experience Bilbao’s culinary charm on a guided food tour led by a local expert. Begin in Casco Viejo, where you’ll sample traditional pintxos like tortilla de patatas and bacalao paired with Txakoli wine. Navigate Mercado de la Ribera, exploring stalls filled with fresh seafood and local produce. During cider season, visit a sagardotegi for cider straight from the barrel paired with Basque dishes. Explore modern gastronomy at innovative restaurants, savouring dishes like squid ink croquettes and octopus on creamy potato puree. End with a visit to a patisserie for Basque cheesecake or pantxineta. Learn about Bilbao’s food culture and history throughout the tour, making it a flavorful journey through one of Spain’s most dynamic cities!
Tour a Txakoli Winery

Embark on a captivating tour of a Txakoli winery near Bilbao, led by a knowledgeable guide immersed in Basque wine culture! This is undoubtedly one of the top incentives in Bilbao. Discover the intricate process of crafting Txakoli, a crisp and slightly sparkling white wine unique to the region. Wander through picturesque vineyards, learning about the indigenous grape varieties and sustainable viticulture practices employed. Inside the winery, witness the meticulous steps of wine production, from grape pressing to fermentation and ageing. Engage in insightful tastings, where you’ll savour the refreshing notes of Txakoli paired perfectly with local cheeses and pintxos. This immersive experience offers a glimpse into Basque winemaking traditions amid stunning landscapes, making it an enriching excursion for wine enthusiasts and curious travellers alike.

Treat your group to something iconic with this incentive! Embark on a guided tour of the Guggenheim Museum Bilbao, an architectural icon by Frank Gehry. Admire its dynamic titanium exterior reflecting Bilbao’s skyline. Inside, explore a diverse collection of modern and contemporary art, from monumental sculptures to cutting-edge installations by renowned artists. Gain insights into the museum’s architectural innovations and its transformative impact on Bilbao’s cultural landscape. Conclude with panoramic views of the Nervion River from the museum’s terrace, contemplating the fusion of art, architecture, and urban renewal that defines this landmark cultural institution.

Sports lover? Footie fan? This one’s for you! Experience the exhilaration of watching a football match at San Mamés Stadium in Bilbao, renowned for its passionate atmosphere and historic significance. Join fervent fans in cheering on Athletic Club Bilbao, known for its rich sporting tradition and intense rivalry matches. Immerse yourself in the electric energy of the stadium, known as “La Catedral” (The Cathedral), and witness the thrill of live football amidst a sea of enthusiastic supporters. Whether you’re a football aficionado or simply seeking an unforgettable sporting spectacle, San Mamés offers an authentic and memorable experience that captures the heart of Bilbao’s sporting culture. This incentive is not just enjoyable but it’s also a great way to break the ice amongst your group and pull them all together as they cheer on the football!
Visit a Bilbao Cider House

Immerse yourself in Basque culinary tradition with a visit to a cider house in Bilbao! These rustic establishments are cherished for their lively atmosphere and hearty meals, particularly during cider season (typically January to April). Upon arrival, experience the unique ritual of “txotx,” where cider barrels are opened, and guests line up to taste the freshly poured cider directly from the barrel. A visit to a cider house offers not just a culinary experience but a cultural immersion into Basque gastronomy and community spirit, making it one of the top incentives in Bilbao!
Found something that takes your fancy?
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