“Who are Panoptic Events?”

This has, understandably, got to be one of our most frequently asked questions – and we can see why. As our team always says – no two days are the same here at Panoptic Events, and this is predominantly due to the fact that we cover a hugely diverse range of areas within the events and marketing industry. From product and store launches to event design, event management and event staffing, to the design and execution of live, online and hybrid events, to brand activations, sponsorship sourcing and experiential marketing, to festivals, entertainment, accomodation, transport and gastronomy, to destination management and incentive travel, there is really not a lot that Panoptic CAN’T do for you. So, without further ado, let’s get straight into it and find out – who ARE Panoptic Events?

The Story of Panoptic Events

Established in 2014 after Panoptic’s CEO, Craig McGee, realised he was fed up of being the last piece of the jigsaw puzzle for London-based agencies, Panoptic Events was set up to be the leading Scottish agency that works directly with brands and clients to offer them a tailored service for their event strategies, internationally delivering event excellence with design expertise and results-driven marketing campaign management… Just like that, Panoptic Events was born.

Typically working with over 400 events per year, Panoptic has successfully delivered over 3,000 unique experiences across the UK and internationally since our establishment. With a multi-sector approach to event creation, we have experience working with major and start-up events, festivals, CSR, FMCG, sport, hotels, restaurants, charities and high street brands. On top of this, we’ve had the pleasure of working with some pretty great brands over the years, including Red Bull, Audi, Campari, KPMG and Microsoft to name a few. We firmly believe this cross-sector experience allows us to continually learn and improve, bringing our expertise to every event.

Our Vision

At Panoptic Events, our vision is to deliver world-class experiences cross-sector that amaze and inspire. With experience across the board as creators, promoters, event managers, artists, artist liaisons and attendee’s, Panoptic understands exactly what it takes to deliver effective event management services to the highest standard, from start to finish of your event’s lifespan. Our team is passionate about the industry and aims to consistently deliver results that reflect these world-class standards.

Panoptic Events are constantly pushing the boundaries to come up with fresh and innovative ideas, harnessing the global network of connections we have made across multiple sectors to deliver new event strategies and work together for the greater good, with a strong emphasis on wider education and sustainability.

So, who are Panoptic Events?

To put it simply, Panoptic Events are a full-service events management and experiential marketing agency. However, Panoptic Events are much, much more than just that. It is our goal to create unforgettable experiences for our clients and it is our vision to deliver world-class events cross-sector that amaze and inspire. We have the knowledge, expertise and solutions to design bespoke, highly effective events and results-driven experiential marketing campaigns. Simply tell us your story, and we will create your legacy. If you would like to find out more about our services, please don’t hesitate to get in touch at craig@panopticevents.com.

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