Sponsorship Opportunity with Citizens Theatre


Project Description

Panoptic have an amazing opportunity for Sponsorship of one of Glasgow's most iconic cultural spaces. Do you want your brand to be aligned with the Citizens? Get in touch to learn more.





Panoptic Events have an opportunity for Sponsorship for our Client, The Citizens Theatre. www.citz.co.uk

Partnership Opportunities

Partnerships with the Citizens Theatre will generate greater brand awareness, business loyalty and PR opportunities focused towards target audiences. We will help you reach and influence key decision makers. Your company can be associated with an organisation that has a great reputation for producing exciting and dynamic theatre shows and working extensively in the local community.

Furthermore we collaborate with leading brands to fully integrate creative events into their marketing and communications strategy such as The Citz Sessions and Flicks @ Citz. We can deliver highly effective events, inspirational communications and innovative live experiences for leading corporations and discerning private clients.

We would also like to highlight that we have an entirely flexible approach to working with our sponsors. In order to maximise your commitment and involvement, we are very willing to explore further or alternative benefits with you to ensure that your brand and profile are well aligned to our work and ambitions at the Citizens.

A partnership with the Citizens Theatre offers the opportunity:

to align your business with one of the most important and accessible cultural institutions in the Scotland;

to increase brand awareness through marketing and PR activity promoting the production and sponsorship;

to highlight your commitment to the cultural wellbeing of the local community and enable the delivery of high quality arts provision in the locale;

to provide a platform for building relationships with key stakeholders via corporate hospitality opportunities at performances;

to strengthen partnerships in the community and contribute to the economic and social wellbeing of the neighbourhood;

to build your brand and profile locally as a trustworthy and reliable organisation, keen to demonstrate citizenship and support to customers, clients and stakeholders;

to provide new cultural opportunities and enhance existing ones for employees to experience the Citizens.

Bar Stats 14/15
Turnover stats available on request. 

The provision of new and enhanced bar facilities will provide enhanced opportunities to increase income from beverage sales. Performance related drink will immediately increase from opening.

Volumes for Draught and Packaged Beers 14/15 can be sent. 

Audience Stats 14/15
It was an exceptional year for audience attendances and box office income with both demonstrating sizeable growth in 14/15. Highlights include:
Audience attendances increased by 27% in comparison to 13/14 to over 80,000 show attendances and footfall through the building of 102,000.
52% of attendees in 14/15 were repeat attenders, with 48% attending for the first time.
Visits to the Citizens’ website increased by 33% with a 43% increase in page views.
Social media networks continued to grow with a 31% increase in followers on Twitter (currently 21k) and 60% increase of Facebook fans (currently 10k).
The Citizens benefits from one of the most diverse audience bases in Scotland. Audience data is profiled using Mosaic Scotland so we understand the demographics, lifestyles, preferences and behaviours of our audiences. In 14/15 we attracted 7% more Rental Hubs and 5% more City Prosperity than the South West Scotland average. There are two very contrasting groups – educated young people renting in urban neighborhoods and high status/high earning city dwellers.
Average yield per person increased by 61p to £12.11
February 2015 was an all-time high for youtube views of the Citizens Theatre’s youtube channel, with nearly 1,500 views in 1 day.

Exclusive Distribution Agreement
As exclusive distributor we would also request support in kind for our press nights. We have roughly 6-8 press nights per year and require 48 bottles of wine or prosecco and two kegs (or equivalent) of beer at each night. This would also present an opportunity to showcase new product.

In return for an investment for exclusive distribution the Citizens will offer the following benefits:

Acknowledgement as exclusive distributor in all related marketing assets including:
The opportunity to be named sponsor of two Citizens Theatre Productions (excluding visiting shows and Christmas Show) which would include logo placement and accreditation on:
10,000 A5 flyers
700 A3 posters – distributed in cafes, bars, restaurants, shopping centres, railways stations, and museums and art galleries.
120 60 x 40 posters – high profile advertising sites on Glasgow Subway, commuter rail stations (including Queen Street and Glasgow Central) , on street rotunda’s (West End and Southside) and outdoor hoardings (across City Centre).
Advert/sponsor’s message in the chosen production programmes – approx. 6,000 per show. Free to audiences ensuring high visibility.
Acknowledgement as Title Sponsor in PR and advertising surrounding the production
Acknowledgement as Title Sponsor on ‘what’s on’ show page for each production on Citizens Theatre website with hyperlink to your website and specific product website (260,000 unique visitors annually)
Listing as sponsor with hyperlink to your website and specific product website on supporters pages of Citizens Theatre website.
Acknowledgement as Title Sponsor on the production’s opening night invitation (e-invite)
Acknowledgement on the production’s digital campaign including video trailer, social media and e-newsletters (23k subscribers).
Acknowledgement within Citizens Season Brochures (30k printed, 8k mailed and 10k distributed city wide twice a year)
Branding opportunities in key areas at the venue
Advert on LCD screen within venue
Opportunity for product placement and signage in the foyer
Acknowledgement in supporters section of programmes throughout the year (approximately 50k printed per year).
Opportunities to showcase new product at opening nights approx. 6-8 per year

20 top-price tickets and programmes.
Six invitations to opening night and post show drinks, including interval drinks.
The opportunity to host corporate hospitality evenings within the theatre. Including access to an exclusive VIP drinks reception with complimentary bar offering beer, wine and soft drinks.
An opportunity to meet the Director and members of the cast at hospitality evenings.
Event staff in attendance throughout

Staff Engagement
Staff discount rate for tickets in addition to hospitality evenings.
Backstage Tours

Exclusive Opportunities
Seat dedication to CEO/Top Brewer etc
Creation of exclusive Citizens beer – e.g. The Triumverate showcasing 3 special ingredients with proceeds donated to the redevelopment of the theatre.
Seasonal tap showcasing appropriate product.

Digital Statistics – 14/15

259,105 unique visitors
398,093 sessions
1,451,973 page views

23k subscribers
25% open rate

Social Media
Twitter – 21k followers
Facebook – 10k fans
We also use flickr, Blogger, YouTube, Soundcloud, Instagram and Storify to engage with audiences and supporters. We try to create as much extra digital content as possible including video trailers and interviews on YouTube, sharing rehearsal, publicity and production images on Flickr, and encouraging cast and creative team members to write blog entries.

The Citizens has a distinct personality to its brand. In addition to the formal acknowledgements, high profile brand placement and media PR campaign we can provide, our strong social media presence allows us to also offer a more personable platform that has extensive reach.

Get in touch with craig@panopticevents.com for more information.